For a strategic communications course, I was tasked with designing a native ad that blended in with the platform it is hosted on. My love of watching reality TV like Keeping Up With The Kardashians inspired me to make this SKKN by Kim native ad on Vogue Magazine’s website. Kim Kardashian is someone you may see in Vogue, so it just made sense to create an advertisement for her brand that would match this platform. I designed the ad by using words that SKKN’s branding uses and the font was selected to stand out over the image background, but maintain the simplicity of the company’s branding. Although the ad blends in on the Vogue platform, it is noted that it is sponsored where the article topic is located for the rest of the articles for transparency to consumers. This piece shows how I can be creative to someone else’s branding and palette, not just my own.

SKKN Native Advertisement