I started my small business in 2020 with the name “All Things Maddie.” Since then I have graduated high school, moved to college, and grown as a human being into myself. As I have grown and changed, so has my business, so in January 2023 I decided to conduct a complete rebrand of my company. With the new name CRYSTL Created Co, I picked colors and fonts that represented the brand and matched the image I was going for. The new name alludes to the type of products that my business has to offer, crystals. I designed our logo myself, with brand elements that carried over from All Things Maddie, so that the rebrand wasn’t too shocking or uncomfortable for consumers, in order to maintain brand recognition. Since starting my small business, it has been a great opportunity for me to show my skills in creating a brand and following brand guidelines.